hub
UI / UX | User Research | User Testing | Prototyping | Branding | 15 weeks
Hub is the app for discovering events, share experiences and make unforgettable memories. The app is designed to help you find the perfect event for any given occasion by personalized offers, filtering and reviews. Make the most of your time, plan ahead and find the best events!
Discover, Share and Experience!
Goals
Business
The business benefit from the software will be in the communication and relationship between the costumers/users and event organizers.
Product
We want to strengthen the social life and community by making it easier to find and visit events. We want to bring people togther.
Process
01
Define Goals
Research, defining the problem and user goals and challenges
02
Discover Needs
Solution! Define user persona(s), user scenarios, low-fid wireframes and user testing
03
Design Solutions
High-fid wireframes, more testing, potential iterations and final design!
Target Audience
According to recent studies, Millennials and Gen Z currently make up approximately 38% of the global workforce and this percentage will rise to about 75% by 2025. Here are my key take-aways:
Personalization
Millennials and Gen Z appreciate personalized experiences tailored to their interests and preferences. They expect event organizers to use data-driven insights to customize content, recommendations and networking opportunities based on their individual needs.
Social media integration
Social media plays a significant role in the lives of Millennials and Gen Z. They expect events to have a strong social media presence, interactive hashtags, photo-worthy moments and opportunities for social sharing to amplify their event experiences online.
Tech integration
Technology plays a central role in the lives of Millennials and Gen Z. They appreciate events that leverage technology to enhance their experiences, such as event apps for agenda management, digital check-ins, virtual reality experiences and live streaming of sessions.
Value for money
While Millennials and Gen Z appreciate unique experiences, they also value affordability and value for money. They prefer events that offer transparent pricing, clear benefits and tangible outcomes that justify the cost of attendance.
What do they like/dislike about events
What is your worst experience when attending an event? Why?
Tell me about the best event you have ever been to. How did you find it and decide to go to it? Why was it a good experience?
What are their behaviors when searching events
Let’s say your friend is coming to visit you in your town, how do you plan his/her stay? Do you use any specific platforms? Why/ why not?
How do you find events? Do you use any specific app or platform when doing so?
What are their motivations for going to an event
When do you feel most in need to find events to go to? Why?
tell me about the last time you attended an event. Why did you go to that event? With whom?
How often to you go to events? How come?
What type/sort of events do they attend
What sort of events do you enjoy? Why?
If you come to a new city, what sort of event would you want to go to? why?
what do you consider is a good event? why?
Assumptions & Findings
Assumption
Learning
It is hard for people to find and plan events, especially in a new city.
People are generally stressed or frustrated about the finding, organizing, and planning
for events in their own area.
People find it hard to plan ahead and know and remember dates of different events
People like to plan their activities when traveling or visiting a new place. However, they struggle with planning activities and usually want more information about the event before attending it.
People find it frustrating to use several platforms when looking up different events
The majority of people are used to finding events on social media and finding out more from there. ex. event profiles, website, friends. however, they’d prefer a single platform for a more effective experience.
It is hard to keep track of what events to attend, what is fun and popular at the moment.
People usually know what events they’d like to attend, however, they oftendly lack motivation in finding them
Interview Highlights
Customer Journey
Exploring what to do for the weekend with friends
The Solution
As a user, I want to be able to stay on the same platform when exploring events and plan my activities from there.
As a user, I want to know more about the event/activity before attending it.
As a user, I lack motivation or capacity to find fun events.
User Workflow
Find an event, explore it, share it with friends, book a ticket and distribute the ticket to friends.
Style Guide
User Testing
What changes can be made to the user experience and design elements? What needs to be clarified, changed, added, or removed?
Iterations based on feedback
Feedback
Iteration
Final Screens
Prototype
Press the phone to check out the prototype!
Final Thoughts
This UX/UI project was born out of my personal experience as an international student in a foreign city. Recognizing the challenges of discovering and attending events, I envisioned an app that would make this process effortless and enjoyable. The app aimed to provide a user-friendly interface for exploring a wide range of events, personalized recommendations, and social features to connect with friends and like-minded individuals.