Founded in 2020 at KTH innovation in Stockholm, Nightli started and re-invented itself 2022 after two years of pandemic and a closed nightlife scene. Nightli wants to connect night clubs with guests and does so by opening up the nightlife and making clubbing easily accessible. With this purpose, they grew their social accounts during corona visting nightclubs and became Sweden’s largest platform.
I primarily worked with branding. Designing social media posts, promotional videos for events, logo ideation, and design. Additionally, I designed UI for mobile and web. My work is displayed on the company’s website, social media, and events.
I have experience in creating branding, social media posts, promotional videos for events, logo ideation, design, and pitch decks, and I have produced and promoted over 20 high-impact social media content pieces featured on various digital channels, leading to a 26% growth in engagement and enhancing the company’s reputation as an industry thought leader. I have also optimized UI for mobile and web platforms, improving user experience and functionality, with my contributions showcased on the company’s website, social media, and during events with 100,000 bookings, driving increased visibility and user engagement.
Presented on social media platforms and the company’s website. The design is meant to promote the map feature while also representing and giving an overview of the different elements available on the app.
Working on the brand extension of Nightli NATTKLUBB. The extended business is a nightclub concept that partners with clubs and sponsors to create an unforgettable party. The creation of the logo for the brand consisted of a lot of ideation and close communication with the marketing team. We wanted to keep the characteristic Nightli owl within the logo to emphasize the extension of the brand.