A designer who likes being early.

I’m a product designer drawn to the stage where the product, the team and even the problem are still taking shape. I work closely with founders and engineers to frame the right question, test the risky assumption and build the system that lets a product grow.

I earned an athletic scholarship to study Interaction and UX/UI Design at Academy of Art University, where I competed in both tennis and soccer. Originally from Stockholm, Sweden, I am now based in New York, where I bring the same discipline and range to work that unites product strategy with thoughtful craft.